The visual features Bring Me The Horizon’s Oli Sykes
Yungblud has released a new retro-themed video for his single “Happier,” which features Bring Me The Horizon’s Oli Sykes.
Filmed in Tokyo, the music video shows the two artists screaming at the top of their lungs to karaoke lyrics, playing arcade games and dancing on a crowded dance floor.
“Happier” is a chaotic yet cathartic release compared to the artist’s “Hated,” which takes a darker turn. “Hated” looks at the lasting trauma Yungblud experienced following alleged sexual abuse as a child. In the music video, black liquid runs down his face as he reveals dark truths about his life.
On “Happier,” the 26-year-old sounds like just that: mocking and flashing a peace sign while headbanging to the hyper rock beat.
“If I could tell you how I feel/I know you’re still hurting too,” Yungblud shouts. “No, I’m not broken/I’m just scared of belonging here, scared of being happier.”
The upbeat visual, directed by Masaki Watanabe, marks Yungblud’s second collaboration with Sykes following Bring Me The Horizon’s 2020 single “Obey.” The two artists spent the fall touring Asia, with stops in Seoul, South Korea; Tokyo, Japan; Manila, Philippines; Singapore; and Bangkok, Thailand.
The 2018 breakout artist kicked off his year with the bass-heavy “Lowlife,” followed by the emotionally fueled “Hated” in August. In September 2022 he released his third album Yungblud. The 12-track LP is a “boisterous listen, fusing building blocks from various rock subgenres – most notably the hip-shaking carnality of Britpop and the verge-edge wails of emo – and then spitting them out a bit before adding confessional lyrics.” ”, as described in a Rolling Stone analysis.