- Advertising executives are reportedly contacting X CEO Linda Yaccarino and advising her to resign.
- X and Elon Musk faced backlash after the billionaire approved an anti-Semitic post on X.
- One executive told Axios she needed to “save” her reputation.
According to multiple media reports, advertising executives contacted X CEO Linda Yaccarino and advised her to leave the social media company.
X’s owner, Elon Musk, faced a wave of criticism on Thursday after he responded positively to a post on X from a user who claimed that “Jewish communities” spread hatred “against whites.”
“You told the whole truth” – Musk he wrote in response to an anti-Semitic post that seemed to echo the words ““a great substitute” for conspiracy theory — a racist ideology subscribed to by white supremacists that states that non-white immigrants to the United States and other Western countries replace the white population. It is often invoked against Jewish immigration supporters.
Musk’s post was met with swift backlash, as some tech leaders, Tesla investors and even the White House spoke out against the billionaire’s social media behavior.
Musk later said in the post that he was not anti-Semitic. “Nothing could be further from the truth” – Musk he wrote on X
Musk, who has loosened content moderation rules since purchasing X, also tried to defend himself against complaints about anti-Semitism on the platform, saying Friday that he planned to file a lawsuit “Thermonuclear Lawsuit” against Media Matters and “those who participated in this fraudulent attack on our company” after the nonprofit organization published an article last week that appeared to show advertisements from large companies running alongside pro-Nazi or other negative posts.
Musk and X spokesmen did not immediately respond to a request for comment.
Meanwhile, Yaccarino had to deal with the fallout, as did several companies, including Apple and Disney supposedly has paused ads on X due to this issue.
Lou Paskalis, former Bank of America executive and CEO of consulting firm AJL Advisory, he told Axios that Elon Musk is no longer someone advertisers “can do business with.”
Paskalis told Axios that he texted Yaccarino on Sunday and told her she should resign from her job at X. According to Axios and Forbes.
Yaccarino took over as CEO of X, formerly known as Twitter, in June. She previously served as NBCUniversal’s head of advertising.
“I think the advertising community is now working to save the reputation of a beloved member of our industry who does not share Elon Musk’s views and certainly did not know them when she took over as CEO,” Paskalis told Axios. – If it were, she wouldn’t accept it.
Despite messages from multiple marketing leaders, Yaccarino is not considering leaving X, Forbes and Axios report.
Yaccarino shared statement on Monday by X
“What we do at X matters and attracts everyone’s attention. I deeply believe in our vision, our team and our community,” she wrote. “I am also deeply committed to truth and there is no other team in the world working as hard as the teams at