If you watched Sunday's Super Bowl 2024 live stream, you probably noticed a few Temu ads amid the flood of big-budget Super Bowl commercials. But what is this?

As its motto “shop like a billionaire” suggests, Temu (pronounced teh-moo) is an online marketplace where you can find a frankly impressive range of products for extremely low prices. After making its advertising debut at last year's Super Bowl, the e-commerce site returned with several more ads during this year's big game.