Tiger Woods unveiled his new Sun Day Red golf brand and clothing line with TaylorMade on Monday, after announcing the end of a 27-year partnership with Nike last month.
The 15-time major champion, who returns to competition later this week at Riviera at the PGA Genesis Invitational, has a leaping tiger logo in place of his former “TW” seal.
Woods, 48, has not played competitively since last year's Masters, where he was eliminated for the record-tying 23rd time in a row.
He withdrew in the third round due to plantar fasciitis and underwent season-ending surgery on his right ankle two weeks later.
Woods has won 82 PGA Tour titles, tied with Sam Snead for the all-time record.
His new brand, a separate business under the TaylorMade umbrella, capitalizes on Woods' habit of wearing red shirts in Sunday's final rounds after his mother, Kultida, said it was a powerful color in her native Thailand.
Woods said he hopes to play one tournament a month if he stays healthy, a schedule that could allow him to compete in four majors for the first time since 2019 — the year he won his most recent major title at the Masters.