After a year of setting trends, Miu Miu won the title of best fashion brand 2023, as announced by Lust.
“On its 30th anniversary, Miuccia Prada's playful line secured Lyst's Brand of the Year position for the second year in a row, with searches increasing 39 percent year over year,” the retailer stated in its annual “Year in Fashion” report .
According to Lyst, these searches are the result of “viral products, celebrity-filled runway moments, hyped collaborations” and “hyped campaigns.”

The Italian brand, founded by designer and Prada creative director Miuccia Prada in 1992, has long been a fixture in the fashion industry, but 2023 has proven to be Miu Miu's breakout year.
Celebrities including Kendall Jenner kicked off the brand's year with multiple campaigns, and figures like Olivia Rodrigo adorned Miu Miu designs for high-profile events like the Grammys.
In March, Miu Miu captured everyone's attention with its autumn/winter show during Paris Fashion Week. The show highlighted a variety of cardigans, coats and other outerwear, with models wearing the pieces paired with underwear styled as pants.

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One standout piece, a silk pair modeled by Emma Corrin, featured bold gold beaded embroidery and was shown on the Miu Miu runway with tights underneath, selling for a remarkable $5,800 per pair.
Miu Miu's influence on 2023 fashion has also extended to the realm of underwear-related trends. A search on TikTok for “Miu Miu undie” yields videos with more than 1.5 million views, showing the brand's signature style of pants or skirts with underwear peeking out, displaying both the waistband of the lingerie and the brand's designer logo. .

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A key part of Miu Miu's impact on 2023 fashion includes the revival of flats, a trend largely attributed to the Italian brand. Miu Miu's most popular flats, made from satin with a black stripe bearing the brand's name, cost $950, inspiring countless options available at retailers like Target and Amazon.
As Miu Miu looks ahead to 2024, the brand's remarkable success and influence may seem like a challenging standard to maintain. However, if Miu Miu can channel the confidence shown by those who embrace underwear as pants into the brand's name, its trajectory will likely continue to be impressive.



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