Key Takeaways

  • The Microsoft Store app for Windows 11 now offers 40% faster product page loading, significantly improving the user experience.
  • “Buy” button displays 1.5x faster with improved backend algorithm for licensing management across clients and applications.
  • Updated home screen management for smoother app launches; Improvements available to Canary and Dev Channel Insiders now.

Although the Microsoft Store isn't as popular as some other digital stores, it's still Microsoft's recommended way to safely download apps. To get customers to use the Microsoft Store more often as part of their daily routines, the Redmond technology company is consistently adding new features and improvements to its store. Now, it has announced that it is anticipating some significant in-app performance gains for Windows 11 Insiders.

What performance improvements is Microsoft working on?

In posts made on X (formerly Twitter), several Microsoft employees detailed the performance improvements present in the latest version 26100 of the Windows 11 preview, which was made available yesterday to Canary and Dev Channel users. These changes are not mentioned in the official change log.

According to the main architect behind the Microsoft Store, Rudy Hyun, version 22403 of the application brings numerous performance benefits. For starters, product pages now load on average 40% faster, which is a pretty significant gain considering this is an essential part of the user experience. Likewise, the “Buy” button now displays faster by a multiple of 1.5. This is due to changes made to the way the backend algorithm dynamically handles entitlement and licensing between the customer and their applications.

Modifications have also been made to the way the home screen is managed by the application. Senior Software Engineer at Microsoft Sergio Pedro notes that the splash screen can be bypassed almost completely in most cases, which makes the app launch experience much smoother.

When will I receive these performance improvements?

Unfortunately, Microsoft has not yet announced when these performance gains will come to everyone in Windows 11. However, it should happen relatively soon. Currently, these changes have only been rolled out to Canary and Dev Channel Insiders in build 26100. It's also unclear whether these improvements will make their way to Windows 10, considering the two operating systems share the same store, but we'll likely find out in due time.