Yes, there's a touch of stupid millennial nostalgia to this. I know. I know. I get irritated by this one day a year, so forgive me. I will be a normal, functional adult again tomorrow. But just watch this year's batch of Super Bowl movie trailers. Go ahead. /Film wrote a bunch of them. Notice what they have in common: lackluster editing, a lack of dramatic brio, and, most tellingly, instructions for the viewer to go online right now to watch the “full” trailer.

That's what Super Bowl movie trailers are now. They are… advertisements! And yes, movie trailers themselves are ads too, but at least they're ads that can pretend to be something more, something more artistic and useful. But these “Big Game” ads are literally ads for ads and function as such. Instead of feeling like carefully crafted events, these announcements are now chaotically pared-down versions of the full trailer that was released online simultaneously. These movies now treat the Internet as a proper battleground and just let the people watching the game know what's going on.

But what if people watching the game don't mind going online and watching the full trailer? What if they see the weird, random “Kingdom of the Planet of the Apes” trailer while playing and miss the jaw-dropping real trailer available on YouTube? Wouldn't that be a shame? And it doesn't hurt the movie when people who could have had such a strong first impression made on them, waving their hand because what they just saw didn't encourage them to look further?

I'm not mad because now we can watch movie trailers on the Internet instantly and easily. But yeah, it might be silly, but I'm upset that the Super Bowl movie trailer art is now a relic from 20 years ago, and there's no logical reason for it to come back.

I talked about this subject (and much more) in today's episode of the /Film Daily Podcast:

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