The Kansas City Chiefs are now back-to-back Super Bowl champions. In addition to collecting another ring, they also once again set the record for the most-watched Super Bowl of all time.
Super Bowl LVIII drew an audience of 123.4 million viewers across CBS, Nickelodeon, Univision and digital platforms including NFL+. That's a 7% increase from last year's record audience of 115.1 million on Fox, according to Nielsen data.
CBS led the way with 120 million views on the broadcast network alone, marking the largest audience in history for a single network. According to Nielsen, more than 200 million viewers watched at least part of the game on the networks. This represents a 10% increase over last year's figure of 184 million.
The 2024 game is not only the most-watched Super Bowl of all time, but also the second-most-watched TV show in history. First is the Apollo 11 moon landing in 1969, although it was broadcast on several networks. This also means the Chiefs played in – and won – the two most-watched Super Bowls of all time.
Earlier this week, Deadline predicted that this year's Super Bowl could set a record, given the perfect storm that was brewing with Taylor Swift at the center of it all.
The NFL had already seen widespread gains during the regular season, and the postseason performed even better. In January, the Chiefs defeated the Baltimore Ravens in the most-watched AFC Championship game of all time. Considering everything the Chiefs had at stake to secure their third Super Bowl victory in five years, this was sure to be a highly anticipated game regardless of the outcome.
And of course, Swift managed to fly halfway around the world to support Chiefs tight end Travis Kelce on his big day. The CBS broadcast was quite conservative when it came to showing the pop star and her friends on screen during the game, but as proven by the many events she attended that set viewership records last year, her influence could not. become discredited.
Of the 10 most-watched Super Bowl audiences in history, CBS now holds three of them. The others are Super Bowl 50 (Denver Broncos x Carolina Panthers) and Super Bowl XLVII (Baltimore Ravens x San Francisco 49ers).