The South Korean TV phenomenon goes much further Squid Game, as revealed by Netflix's recently released benchmark viewing data report.

Asian country series like The glory, Physique: 100 It is Woo Extraordinary Lawyer consistently appear at the top of the viewership data report for more than 18,200 titles the streamer released this week, our chart analysis reveals. The data dump covers 99% of the Netflix catalog, as we noted yesterday.

Deadline calculated that content from South Korea accounted for a combined 3.71 billion hours of Netflix's top 100 titles. The table reveals viewing data for the first six months of 2023.

It should be noted that South Korean series tend to run longer than many other countries – 17 hours compared to nine for those in the US

squid gamethe drama series that sparked global interest in Korean streaming shows, has accumulated 87.2 million hours, making it Netflix's 120th most popular title during the measured period, quite a feat given that it was released more than two years ago. years.

This week's viewership data supports Ted Sarandos' optimistic approach to content spending in the country.

The glorywriter Kim Eun-sook's psychological revenge thriller series starring Song Hye-kyo, was the third most viewed title on Netflix's overall list, behind only The Night Agent and 2nd season of Gina and Georgia. The series was released in two batches, one in December 2022 and the second in March 2023, and accumulated a total of 622.8 million hours.

Improvised program Physique: 100 was next on the list with 235 million hours, followed closely by limited series Romance Crash Course (234.8 million hours). Doctor Cha took 194.7 million hours and Alchemy of Souls part 1 totaled 155.3 million. Woo Extraordinary Lawyer, which gained attention in the US upon its release in 2022, has accumulated 135.9 million hours. If Alchemy of SoulsThe first and second parts are counted as one, clocking in at 305.5 million hours, making it the second most-watched South Korean title.

In fact, Korea's popularity should come as no surprise. The country has become a major strategic focus for Netflix following the great success of squid game and more than US$2.5 billion has been pledged for content in the country over the next four years. Co-CEO Ted Sarandos said 60% of its global subscribers have experienced Korean content, and in addition, Korean series and films have reached Netflix's Top 10 in more than 90 countries.

Latin American value

Analysis of Netflix's top 100 titles also highlights the value of Latin American content – ​​in particular Colombian television.

Original Colombian drama series Fake profile (Fake profile) It is The Marked Heart (Palpito), which are shorter and more similar to US formats than the traditional soap operas that garner audiences, were happily in the top 100 alongside Caracol TV's 2012 soap opera Pablo Escobar: The Patron Saint of the Seaan acquisition that accumulated 170 million hours, and RCN Televisión Until money do us part (Until silver do us part; 152.1 million hours).

Spanish, British, Mexican, Thai, French, German, Turkish, Danish and Japanese shows and films are among Netflix's top 200 titles, alongside several US titles.

Netflix's data dump – the largest of its kind to date – will undoubtedly be embraced by creatives in several countries where contract negotiations with streamers and networks are ongoing or expected to begin in 2024.

Many unions and guilds are already planning to use the contracts secured through the WGA and SAG-AFTRA negotiations with AMPTP as a model for their own battles as they seek better compensation for titles that perform well on streaming services. . The apparent lack of transparency around streaming content was among the most hotly contested battlegrounds in the U.S.

It should be noted that Netflix's viewing data released this week does not provide a complete picture of the SVoD platform's titles, measuring content differently than the weekly ratings charts it releases. Unlike the “views” metric of weekly charts, the “hours viewed” measurement benefits longer series, putting shorter shows and films at a significant disadvantage.