Vice President Kashim Shettima has given his full support to Nigeria’s growing creative and entertainment industry.

Shettima made the pledge on Wednesday at a meeting of key industry stakeholders led by the Minister of Arts, Culture and Creative Economy, Hannatu Musawa, in Abuja.

It also promised substantial support, through investment in the Digital and Creative Companies (iDICE) program.

He said the industry is fundamental to the country's economic diversification plans.

Shettima praised the sector for its role in shaping the image of the nation and acknowledged its potential to “flourish and bring back more than the little it is given”.

The Vice President reiterated the government's commitment to allocate a considerable portion of funding from the iDICE program to the creative industry.

He also praised the industry's crucial role in nurturing the entrepreneurial spirit and promoting innovation.

“We are here to do what we say; President Bola Tinubu's government's commitment to the sector.

“This is the second time we have met in recent weeks.

“The Tinubu administration is committed to fostering a lasting alliance with the creative and entertainment community.

“We are determined to position this sector at the forefront of our economic diversification efforts.”

Quoting Archimedes, Shettima said, “Give me a fulcrum and with one lever I will move the entire world,” he said.

He stated his confidence in Mr. Tinubu’s ability to propel the nation forward economically.

“In response to the Minister’s concerns on budgetary allocation, we secured an increase from N1.1 billion to N9 billion for the ministry.

“Our actions speak louder than words; we are committed to supporting its growth for the benefit of the Nigerian economy.

“We will do everything possible to protect, project, promote and preserve the interests of the Nigerian creative and entertainment industry.

“I gave you my word, and my word is my bond.

“With regard to financing the Investment in Digital and Creative Companies (iDICE) project, we will allocate a considerable portion to the creative industry.

“This is the industry that can flourish and bring back more than the little it is given,” said Shettima.

Earlier, Ms Musawa commended Mr Shettima's commitment to the growth of the industry, saying it is a testament to his commitment to seeing the industry grow.

She outlined plans to build a roadmap for the sector to flourish and recognized the crucial role of 'Intellectual Property' (IP) securitization in attracting investment.

“We want to create an enabling environment for you to operate the way you need to.”

Musawa also assured industry participants of the government's efforts to ensure necessary intellectual property protections.

The meeting was attended by prominent participants from the creative industry, including Richard Mofe-Damijo and Ali Nuhu Mohammed.

Also present were Ado Isah Gwanja, Mansura Isah and others who expressed their enthusiasm at the government's renewed focus on the sector.