FILE – Israeli players pose before the Euro 2024 Group I qualifying football match between Israel and Romania at the Pancho Arena in Felcsut, Hungary, on November 18, 2023. (AP Photo/Denes Erdos, File)

BERLIN–Puma will end sponsorship of the Israeli national football team next year, in a decision taken earlier Hamas attack on October 7said a spokesperson for the German sportswear company on Tuesday.

“While two newly signed national teams – including a new statement team – will be announced later this year and in 2024, the contracts of some federations, such as Serbia and Israel, will expire in 2024,” the spokesperson said in a statement by and -mail.

The decision was made in 2022 as part of Puma's new “fewer-bigger-better” strategy and was in line with regular timelines for designing and developing team shirts, the spokesperson added.

The Financial Times first reported the decision.

The Palestinian-led Boycott, Divestment and Sanctions (BDS) movement called for a boycott of the sportswear company before the October 7 attack because of its sponsorship of the Israeli team.

However, calls for a boycott have become stronger and extended to more companies and products in the wake of Israel's military offensive in the Gaza Strip since Hamas' deadly attack in southern Israel.


Unable to save your signature. Please try again.


Your subscription was successful.



Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here