Christian prayer app Hallow received the biggest surge in downloads in the app's history shortly after its Super Bowl ad aired.
“It was a phenomenal night,” Hallow CEO Alex Jones told Fox News Digital on Tuesday.
The announcement was “a dream come true,” he added. The company is based in Chicago.
“For the first time during the Super Bowl, we all had 30 seconds to thank God,” Jones said.
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Although the ad didn't air in all markets – about half of all Super Bowl viewers saw the ad – Hallow still got a tremendous response.
“The minute the ad came out, we saw the biggest spike in Hallow history,” Jones told Fox News Digital. “It was the most downloads in a single minute we've ever seen. We're already ahead of Netflix in the App Store charts and Lent hasn't even started yet. Glory to God.”
The ad, which lasted 30 seconds, featured actors Mark Wahlberg and Jonathan Roumie.
“God, we take this moment to just thank you,” said Wahlberg, who narrated the announcement.
“We are grateful for this moment of unity, as family, as friends and as a country.”
“Help us, Lord, especially in this Lent, to draw closer to You, Amen.”
Wahlberg then asked viewers to “join us in prayer this Hallow's Lent” — and to “remain in prayer.”
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Jones said he and the rest of the Hallow team were “overwhelmed by the response to the ad.”
The announcement even inspired some people to return to faith, he said.
“We have heard from many who have been inspired to join us and try prayer for the first time in a long time this Lent,” Jones told Fox News Digital.
The relatively unique timing of the Super Bowl occurring in the same week as Ash Wednesday – the first day of the liturgical season of Lent – led Hallow to consider his first Super Bowl ad.
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Ash Wednesday also marks the launch of Hallow's annual Pray40 “prayer challenge”, which continues until Easter.
Wahlberg will be one of the people guiding daily reflections during the challenge, which “helps Christians around the world draw closer to God during Lent,” Hallow said.
The Super Bowl ad was “a huge gamble for us,” Jones told Fox News Digital.
“When we were producing the commercial, we decided to just focus on making it all about Jesus – just spending time in prayer with God,” he said.
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Leading prayer among the record Super Bowl crowd “was an honor,” he said.
“We are thrilled to continue praying together with everyone this Lent.”
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Lent, Jones noted, “is no better time to commit to praying every day.”
“As Mark (Wahlberg) would say, keep praying!”
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