Richard Wells, the voice actor behind the PEGI age rating in game trailers, went viral after joining TikTok.
One of the most recognized voices in video games rose to prominence on social media and proved to be a surprising success.
Richard Wells, known as the voice behind the PEGI ratings at the beginning of game trailers, joined TikTok last week and has already amassed more than 150,000 followers.
His first introductory post has racked up over 14 million views, where he explains that he has been a professional voice actor for 40 years.
In a follow-up video, Wells responded to a fan who asked how much he was paid for the PEGI show. 'I actually received €200 [£170] in September 2009 and that was all the money I made,” he said. 'But the result is that I have two million friends, which is great', in reference to the number of likes on the video.
Wells, who said he would call his TikTok followers 'PEGIs', thanked his fans for their support and also expressed his own concerns about AI.
'Okay, maybe for hack work, but anything that needs intention, emotion, emphasis – you often hear things [by AI] and they emphasized the wrong word,” Wells said. “So I have no intention of selling my voice to an AI package because, well, if you want me, you'll get me.”
In another video, the voice actor unearthed the original PEGI line recording from September 2009, where he goes through all the age ratings, from 'PEGI 3' to 'PEGI 18'. You can check out the clip below.
The issue surrounding AI voices in video games has become more prevalent in recent months, with some actors earlier this year criticizing a deal negotiated by the Screen Actors Guild (SAG-AFTRA) regarding artificial intelligence. Some games have also used entirely AI voices, like the recent shooter The Finals.
Email firstname.lastname@example.org, leave a comment below, Follow us on Twitterand sign up for our newsletter.
MORE: PS5 and Nintendo Switch are part of Xbox's future strategy, says Microsoft executive
MORE: FTC Slams Microsoft Over Xbox Job Cuts As Toys For Bob Slashes
MORE: Microsoft execs don't know what's going on at Xbox either, source says
Follow Metro Gaming on Twitter and email us at email@example.com
To send letters from your Inbox and Reader Resources more easily without needing to send an email, simply use our Send Stuff page here.
For more stories like this, check out our games page.
Sign up to receive all exclusive gaming content and the latest releases before they're seen on the site.