Parasite producer Barunson E&A has a new CEO.
Yoonhee Choi replaced Gene Hong (Brian) Park and Kwak Sin Ae. She has been with Barunson E&A since 2021, when she was hired as General Manager and promoted to COO in April of last year.
Choi previously worked at CJ ENM, serving as head of international sales for films such as the Oscar-winning Barunson-produced E&A Parasite It is The spy went north and producer of titles such as Seobok, hard blow It is Nothing serious.
Barunson E&A's upcoming slate also includes the next two Parasite by director Bong Joon-ho and also projects by directors Kim Sung-hoon and Um Tae-hwa.
Since October 2022, it has been expanding its global presence by launching international sales and production/financing arms, securing sales rights to its first non-Korean film, Giddens Ko's Miss Shampooand investing in Indonesian thriller 13 bombs, directed by Angga Dwimas Sasongko. The company said today that it would “aggressively seek out more projects around the world to finance and co-produce this year.” This will affect Choi's skill set.
“Barunson E&A will continue to work with Korea’s top filmmakers, creating compelling content while our international operations actively seek opportunities to embark on global projects with emerging and world-renowned talent, without imposing restrictions on format, genre and language,” said Choi .