Goal Topics social media platform officially launched in Europe on Thursday, making the app available to a potential user base of around 448 million European Union residents.

Meta, the parent company of Facebook and Instagram, launched Threads this year as a rival to X, the platform formerly known as Twitter, renamed in honor of Elon Musk Acquisition. In its initial launch, Threads was available in the US and more than 100 countries, including the UK, but was not available to EU users until Thursday.

Meta CEO Mark Zuckerberg made the announcement in a post on the platform, saying: “Today we are opening Threads to more countries in Europe.

When Meta initially launched Threads, it delayed its availability in EU member countries due to the regional government bloc's strict regulations covering online platforms, including the Digital Markets Act rules that were implemented last year.

META THREADS PLATFORM BLOCKING 'POTENTIALLY SENSITIVE' KEYWORDS FROM SEARCHES

Meta's Threads app officially launched in the European Union on Thursday, making the app available to the bloc's 448 million residents. (Paul Hanna/Bloomberg via Getty Images/Getty Images)

Its entry into the EU also increases the potential for regulatory action about Threads' ties to Instagram, as creating an account on Threads requires the user to also have an Instagram account.

With its launch in the EU, Meta is allowing EU-based users to choose to create a Thread account linked to an Instagram account or browse the platform to read and share content without an account, which is still required for users who want it. publish, The Wall Street Journal reported.

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Threads surged after its initial launch in July, quickly gaining millions of users during the controversial X redesign.

DATA INDICATES THAT THREADS HAD TWO REFUSES TO ENGAGE DAYS AFTER LAUNCH

Zuckerberg and Threads icon

Meta CEO Mark Zuckerberg said he believes Threads could have 1 billion users within a few years. (Photo illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images/Getty Images)

Zuckerberg from Meta said this fall that Threads had “just under 100 million monthly active users” and aimed to hit the 1 billion user threshold in the coming years.

However, the platform struggled to retain that influx of users in the weeks after its launch, according to third-party data providers. Similarweb reported a 50% drop in users after one week and Sensor Tower reported a 75% drop in daily active users in August.

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Meta has rolled out new features on Threads since its launch this summer that aim to make the platform more appealing to users, including a web-based app, a tracking feed, and search functionality.

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