McDonald's has revealed a major bid to increase its global presence, aiming to reach a total of 50,000 locations before 2028.
To achieve that goal, the fast-food chain said it aims to increase its number of restaurants worldwide by about 8,800, from the nearly 41,200 it reported in its third-quarter earnings.
The effort will involve a run rate of 1,000 gross openings in the U.S. and internationally operated markets in 2027, according to McDonald's.
Next year, net new restaurant unit growth will reach more than 4%, according to a company forecast. This growth rate is expected to be in the 4-5% range beyond that.
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The restaurant additions “will mark the fastest period of growth in the company’s history,” McDonald's said.
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McDonald's said net expansion of the restaurant unit would be accompanied by nearly 2% growth in systemwide sales next year, with growth of about 2.5% expected after that.
The planned restaurant openings came alongside a number of other initiatives that McDonald's revealed on Wednesday as it holds its investor day. This event started in the morning.
Ahead of the investor day, analysts predicted the Chicago-based company would outline major unit growth efforts.
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Other measures McDonald's said it would undertake included targeting 250 million active 90-day loyalty program users by 2027, extensively rolling out its “Best Burger” initiative and further embracing chicken offerings.
When it comes to chicken, nearly all McDonald's markets will get the McCrispy sandwich before 2026, the fast-food chain said. It also has plans to launch wrap and tender versions of McCrispy.
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The efforts aim to advance McDonald's ongoing “Accelerating the Arcs” initiative, which began about three years ago. He expanded the strategy earlier this year.
The fast-food chain had a market capitalization value of $207 billion as of Wednesday.