McDonald's Corp has indicated it doesn't want the reusable containers it had to incorporate in France for customers serving meals on-site due to an expansion law elsewhere, according to The Wall Street Journal.
Head of International Government Relations at McDonald's, Serge Thines told the outlet on Thursday that the company “does[esn’t] we want France to be the model because we strongly believe this doesn't work” and called it “very problematic”.
French regulations on reusable containers for fast-food restaurants in restaurants came into force in early 2023. For takeout customers and certain menu items, the company's typical paper packaging can still be used in the country, according to with the point of sale.
McDonald's has launched 21 reusable containers in France, according to The Journal.
MCDONALD'S TO RENEW BURGER BURGER IN MAJOR FAST FOOD REVIEW: 'NO MORE DRY RISKS'
FOX Business has reached out to McDonald's for comment.
|To change %
Using reusable cups, bowls and other containers on a wider scale would be less environmentally friendly than single-use packaging in terms of plastic and emissions, the company argued.
Advocates for change pushed back on this.
McDonald's also made customer convenience arguments, according to The Journal.
MCDONALD CONTINUES TO LEAN ON CHICKEN
“We are in favor of recycling, we believe that recycling works,” Thines told the outlet.
Some initiatives McDonald's has taken include testing plastic-free cups and having its paper packaging recycled more frequently.
The French law comes at a time when two other European countries – Germany and the Netherlands – have already adopted reusable cups upon request and with a deposit.
Meanwhile, some other countries in the region are considering legislation related to food containers and their materials, according to The Journal.
MCDONALD'S VISIT 50,000 RESTAURANTS WORLDWIDE BEFORE 2028
As of the end of September, there were about 41,200 McDonald's restaurants worldwide. Recently, the goal was to reach a total of 50,000 locations before 2028.
Shares of the Chicago-based fast-food chain are up 8.8% since the beginning of the year as of Monday afternoon.