McDonald's will embrace chicken even more in what it called a “significant opportunity.”

The fast-food chain indicated it would do so for the protein category on Wednesday, the day it unveiled several initiatives during a closely watched investor day.

In a press release, McDonald's said it “continues to aggressively expand” through its chicken options such as McNuggets, McChicken, McCrispy and McSpicy. All of these, he stated, reached the status of “billion-dollar shares”.

McDonald's is expanding its chicken options. (iStock/iStock)

For McCrispy, which was previously called Crispy Chicken Sandwich, it surpassed that threshold earlier this year, as previously reported by FOX Business.

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The fast-food chain reported having a total of $17 billion in menu items. The Big Mac, Quarter Pounder and world-famous French fries are among some of them.

Its beef and chicken categories are roughly the same in terms of size at this time, McDonald's noted.

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In a Thursday research note, JPMorgan analyst John Ivankoe said chicken “continues to be a rising star” on the McDonald's menu.

Chicken “is stealing the show and represents about $25 billion in system-wide sales – equal to the company’s beef segment,” the research note said. “It is said that the global chicken market is approximately 2x larger than that of beef. McNuggets alone account for $10 billion in system-wide sales and have been growing >10% annually since F19.”

California McDonald's Restaurant

A sign is posted in front of a McDonald's restaurant on April 28, 2022, in San Leandro, California. (Justin Sullivan/Getty Images/Getty Images)

As part of its efforts to capitalize on chicken's popularity, McDonald's said the McCrispy sandwich will be introduced in nearly all of its markets before 2026. It will also make McCrispy wraps and tenders, according to the company.

McDonald's McCrispy Sandwich

The McCrispy Chicken Sandwich from McDonald's. (McDonalds)

McDonald's previously sold snack packaging, but stopped doing so in 2016.

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Regarding the menu, McDonald's also said on Wednesday that its “Best Burger” initiative, first announced earlier this year, would reach “nearly all markets” by 2026. This involves several updates to its popular burgers, with the aim of making them juicier and tastier.

JPMorgan's research note, which raised the price target on “overweight” McDonald's shares to $300, also said that McDonald's core products, such as Chicken McNuggets, Big Mac and Quarter Pounder, “have moats strong forces around it, with no real substitutes, providing significant prices”. power.”

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Most recently, McDonald's released its quarterly results at the end of October.

In the first nine months of the year, the fast-food chain generated $19.09 billion in total revenue, including $6.69 billion in the third quarter. Its net profit for the nine-month period was $6.43 billion.

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