Famed rock group Kiss has reached an agreement to sell its catalog, brand and other intellectual properties to a Swedish entertainment group for more than $300 million.

The buyer, Pophouse Entertainment Group, collaborated with Kiss last year to create digital avatars of Kiss members Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer, displayed on stage for the first time during the band's Madison farewell tour. Square, New York. Garden in December.

Pophouse CEO Per Sundin said he also has plans for a Kiss biopic, documentary and experiences, including an avatar show slated for 2027. He also said the company wants to expose Kiss to younger generations of fans .

“We work together with Universal and Kiss, even though we own the rights to the artists, and we are doing this in conjunction with Kiss,” Sundin said.

KISS End of the Road World Tour - Final Show
Gene Simmons, Paul Stanley and Tommy Thayer of KISS perform during the band's final show of their “End of the Road World Tour” at Madison Square Garden on December 2, 2023, in New York City.

Kevin Mazur/Getty Images for Live Nation

Bassist and vocalist Gene Simmons told the Associated Press that Kiss is indeed “in the trenches with them.”

“We talk all the time. We share ideas. It's a collaboration. Paul [Stanley] and I especially, with the band, will remain committed to that. It’s our baby,” he said.

Simmons also said the band will not tour again.

“We’re not going to tour with Kiss again, period,” he said. “We’re not going to put on makeup and go out there.”

—With reporting from the Associated Press

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