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Men, if you I thought Kim Kardashian forgot about you when developing her underwear brand, you were wrong! Skims, the famous body shaping line founded by Kim in 2019, has come to feature prominent figures such as NBA star Shai Gilgeous-Alexander, NFL defensive lineman Nick Bosa and Brazilian soccer player Neymar. Now, Kardashian is back, this time with Super Bowl halftime star Usher.

On Tuesday, Kim took to Instagram to break the news, showing Usher in all his shirtless glory. The campaign was one of the most prominent conversations of the week, tied not only to Usher's performance at the Super Bowl halftime show but also the promise of new music. With a variety of shirts, tank tops, underwear and more, the collection is already one of spring's hottest releases, in part due to the cult following Skims has developed over the years.

Skims Men offers four main categories – Cotton, Stretch, Sport and Socks – with varying amounts of products in each, from tops and underwear to leggings and more. Considering Kim's reach and the success of her best-selling products to date, this is one launch you certainly won't want to miss.

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With the new products now available, we've selected the Skims Men essentials and highly anticipated items you need to upgrade your underwear drawer.

A pack of 3 “breathable” cotton, the Skims Men's Cotton 3″ Boxer Brief is constructed with soft, stretchy fabric that hugs the body without losing shape. This underwear was designed to give you maximum comfort that doesn't stick, with stitching details, a 2-layer pouch for support and SKIMS logo detail on the elastic waistband. Fits to size.

Skims Men launch – What we're buying from Kim Kardashian's new line

We love a perfect tee, and the Skims Men's Classic Tee is a great option for lounging or layering. The short-sleeve tee is made from Skims' signature midweight cotton with a touch of stretch. Features a fitted cut and classic round neckline. Fits to size.

Skims Men launch – What we're buying from Kim Kardashian's new line

Whether worn under a shirt or as a standalone layer, the Skims Men's Cotton Tank Top could be your new favorite everyday staple. Made from soft-touch cotton, they're the perfect layer under your perfect suit. Fits snugly, consider sizing up for a looser fit.

Skims Men launch – What we're buying from Kim Kardashian's new line

Metallic-toned comfort, the Skims Men's Stretch 5″ Boxer Brief was designed with you in mind. Constructed with a soft, cooling fabric that claims to “never lose shape,” these briefs stretch to the body for a perfect fit. Designed with a 2-layer pouch for support and a smooth waistband with SKIMS logo detailing. Fits to size.

Skims Men launch – What we're buying from Kim Kardashian's new line

T-shirts that go beyond the traditional, the Skims Men's Stretch T-Shirt is a great base for normal clothes. Constructed with a classic scoop neckline and high-stretch fabric, these fitted tees can be worn as a base or on their own. Fits to size.

Skims Men launch – What we're buying from Kim Kardashian's new line

Comfort should be your number one concern with your clothes, and the Skims Men's Brief is designed to get you there. The brief is great for everyday wear, with an elastic waistband and supreme recovery for a stretchy fit that returns to its original shape. Fits to size.

Skims Men launch – What we're buying from Kim Kardashian's new line

Ditch those crusty old socks in favor of Skims Men's Day Socks. This classic essential features an extra ribbed panel in the middle for extra arch support and a cushioned sole. Fits shoe sizes 6 – 13.

Skims Men launch – What we're buying from Kim Kardashian's new line

Pass your name in complete comfort with these Skims men's tube socks. Perfect for that warm and cozy feeling as we head into fall, designed with this full knit sock. Fits shoe sizes 6 – 13.

Skims Men launch – What we're buying from Kim Kardashian's new line

Designed to support and enhance movement, the incredibly soft base of the Skims Men's Sport Leggings is constructed with moisture-wicking stretch fabric, a breathable mesh crotch, a higher waist with the SKIMS logo for improved support, and a precisely placed seam for better fit. True dimension.

Skims Men launch – What we're buying from Kim Kardashian's new line

The Skims men's sports tank top is designed for you to take on the world with confidence, ease and movement. A slim-fit nylon material constructed with a 4-way ultra-stretch design, this sleeveless t-shirt has sweat-wicking properties for your best performance. Fits to size.

Skims Men launch – What we're buying from Kim Kardashian's new line

The Skims men's sports t-shirt is built for your most intense performances. Made from 4-way ultra-stretch fabric that will support your movement and moisture-wicking properties, this is a great addition for those who are on the go or lead active lifestyles. Fits to size.

Skims Men launch – What we're buying from Kim Kardashian's new line

Made from soft, mid-weight cotton, these are the ultimate lounge pants for home, the grocery store, or even work if your job allows it. Features include a coated bungee cord and welt pockets to carry everything you need on the go. Plus, the oversized cut looks much more modern than traditional joggers.

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