The 2024 Super Bowl ad round didn't feature any big prank moments like 2023's Tubi remote control trick, but viewers got to see more than beer and snacks. Verizon and Tony Hale helped Beyoncé break the internet, and Ben Affleck crashed his wife's studio session in an attempt to launch his rap career. Aliens were also a recurring theme throughout the night, as Squarespace, Apartments.com and a trailer for A Quiet Place: Day One featured them prominently. Keep scrolling to rewatch some of the funniest, most entertaining, and most heartwarming ads of the night — including some that highlighted AI technology.
Marvel: Deadpool and Wolverine
Ryan Reynolds is back as the foul-mouthed Deadpool and this time he's teaming up with Hugh Jackman's Wolverine to get into some stuff. As Loki, he's forced into some timeline business with the TVA in Deadpool 3. The film arrives on July 26th.
A peaceful place: first day
Lupita Nyong'o stars in the prequel film to the franchise where keeping quiet means life or death. Catch the film when it hits theaters on June 28.
Kingdom of the Planet of the Apes
20th Century Studios has released the official trailer for the action film set in the future, where monkeys rule the world.
Take a look at the first big trailer for Wicked, which features Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The film is adapted from the stage play of the same name, and the prequel story follows the duo's journey before Dorothy Gale's adventure in Oz. Part 1 will be released on November 27th.
Minari director Lee Isaac Chung brings the storm chasers to the big screen, with Daisy Edgar-Jones and Glen Powell starring in the tornado disaster story. The film arrives on July 19th.
Dunkin': Ben Affleck doesn't impress J.Lo
Ben Affleck wants to try a new music career and finds some support in Matt Damon, Tom Brady and Dunkin' Donuts. Jack Harlow? Not a lot.
Verizon: Beyoncé Can't Be Broke
Queen Bey and Tony Hale surprised fans by trying to crack Verizon's network — all while teasing the singer's new music release. Fans can also stream Beyoncé's two new singles: 16 Carriages and Texas Hold 'Em.
Jeff Goldblum knows renters when he sees them – even when those renters are huge, ugly aliens. In the sci-fi-themed ad, Goldblum helps newcomers to Earth find the right apartment.
Squarespace: Martin Scorcese
More extraterrestrial visits happen in this cinematic release from Martin Scorcese and Squarespace, but people are glued to their digital devices and don't even notice.
T-Mobile: Flashdance with Jason Momoa, Zach Braff, Donald Faison
Jason Momoa hits a high note and performs a superhuman backflip in this upbeat T-Mobile ad that pays homage to the 1983 film Flashdance. The commercial also stars Zach Braff, Donald Faison and, briefly, Jennifer Beals.
Reese's Cups: big change
Reese's makes a big announcement about a new candy, and it's a little chaotic. Say hello to a different kind of Reese's Cup.
Dove: Self-love for girls
In its place, Dove brings attention to the issue of girls leaving sports because of low body confidence.
Michelob: Things get Messi
Lionel Messi orders Michelob in a seaside bar and ends up whizzing across the sand with his dazzling feet while waiting for his beer. Not only does he impress Jason Sudeikis – aka Ted Lasso – but Leo also gets a pass from another Miami football star (the other kind of football): Dan Marino.
BMW: moves like Walken
Acting legend Christopher Walken attracts non-stop imitators in this BMW ad that also features a surprise appearance from this year's Super Bowl halftime performer Usher Raymond.
State Farm: Like a good 'neighbaaa'
Arnold Schwarzenegger is ready for this action-packed ad that pokes fun at his pronunciation of the State Farm slogan.
Dinamita Doritos: Snack battle
Doritos has been bringing more flavors and a new format to its Dinamita Snacks. This time, the campaign features Jenna Ortega with two amazing grandmothers. Dina and Mita are the real stars here.
Popeyes: Ken Jeong thaws
Ken Jeong regains what he lost after being cryogenically frozen for 52 years. Not only are there new doodle dog breeds, but Popeyes has permanently added chicken wings to the menu.
E-Trade: Babies develop their skills
A staple during Super Bowl season, the E-Trade babies are back trading barbs about pickleball — while playing “baby tennis.” Winning at small talk isn't the goal, but the sales pitch can keep their attention.
Starring: Ice Spice's new love
Starry is Pepsi's lemon replacement for Sierra Mist, and the brand is banking on that angle by enlisting Ice Spice to ditch an ex for something new.
Booking.com: Tina Fey everywhere
Tina Fey uses the digital travel agency to do the opposite of narrowing her choices and instead recruits other versions of herself. Some of her 30 Rock co-stars perform as Splurgy Tina and Rustic Tina, while Glenn Close makes a cameo on horseback.
STōK Cold Brew: Featuring Sir Anthony Hopkins
In a role that sees Anthony Hopkins bring both gravitas and humour, this ad puts him in the shoes of Wrexham AFC's mascot.
Pringles: mustachioed Chris Pratt
How much does Chris Pratt look like the Pringles mascot? Equipped with a beefy mustache, he unlocks his phone with a can of chips and lands a career-defining role as “Mr. P” in the brand's big commercial.
Coors Light: Cold Train
Coors invites viewers to relax with LL Cool J as he drives the famous train across the country – at 900 miles per hour.
Google Pixel: guided frame
Google's announcement highlights Guided Frame, an AI-powered accessibility feature for Pixel phones. Be warned: it's a real tear-jerker.
Hellmann's: the cat's may-ow
In this mayonnaise brand ad, a chatty kitten helps save Kate McKinnon from unappetizing leftovers. The vocal cat becomes a sensation, giving motivational speeches and even dating Pete Davidson.
Uber Eats: forgotten friends
Friends stars Jennifer Aniston and David Schwimmer meet, but things don't go as you'd expect in this star-studded Uber Eats commercial.
Lindt Chocolate: It's a ball
A Lindor truffle flies in Lindt's Super Bowl ad, a cozy spot set to Perry Como's 1957 song Round and Round.
Mountain Dew: Parks and Recreation Reunion
The Mountain Dew ad brings Aubrey Plaza and Nick Offerman together for a sip of Baja Blast and a ride on massive dragons.
Pluto TV: Growing Couch Potatoes
You won't see “couch potatoes” the same way again after watching this ad set on an unconventional farm.
Budweiser: bring on the Clydesdales
Budweiser's fan-favorite Clydesdales deliver beer in a snowstorm. The journey gets difficult, but a cute canine helps.
Drumstick: A peculiar plane scene
You may or may not cringe watching this Eric André-starring commercial for the sundae cone brand, which features people making strange noises while eating their desserts.
M&M's: Comfort Ring
This M&M ad features a bizarre concept: diamond rings made from M&M peanut butter. The point of the rings? To bring comfort to Super Bowl hopefuls (or in Scarlett Johansson's case, Oscar nominees) who didn't win.
Bud Light: Genie in a bottle
When they release the Bud Light Genie, a group of friends crave Post Malone, Peyton Manning and, of course, lots of beer.
Nerds: Dance with Addison Rae
Flashdance… What a feeling it is to have a moment at this Super Bowl. A new Nerds character dances to the music and then Addison Rae eats a bag of Nerds Gummy Clusters.
Oreo: Everyone is doing the twist
Do you like eating Oreo cookies by cutting them in half? The Oreo ad incorporates the snack technique, imagining versions of historical moments when people make decisions by opening two halves of a cookie. For example, Kris Jenner relies on a twist when deciding whether she wants to pursue reality television.
Volkswagen: 75 years
Volkswagen, which is celebrating its 75th anniversary in the United States, is running an ad during the big game.
Etsy: a tasteful gift
What's as good a gift as the Statue of Liberty? In this ad, Etsy uses its new AI-powered feature called Gift Mode to answer this question.
Toyota: 'Wow, wow, wow' handle
In Toyota's ad, several occupants of a 2024 Tacoma refuse to release the passenger lever.
BodyArmor: AI madness
Things get off to a rocky start in this ad for sports drink brand BodyArmor. The AI spot includes San Francisco 49ers running back Christian McCaffrey.
Ghosts: Movie Time
Ghosts watching the 1990 film Ghost? That's what's happening in this promo for the CBS show called, you guessed it, Ghosts, which premieres its third season on February 15th.
The Foundation to Combat Antisemitism: Dr. Clarence B. Jones
The Foundation to Combat Antisemitism, founded by New England Patriots owner Robert Kraft, is releasing an ad featuring Martin Luther King Jr.'s speechwriter and advisor Dr.