• IBM said it would stop buying ads on X after they were reportedly placed next to pro-Nazi posts.
  • It’s a blow to X CEO Linda Yaccarino, who is trying to boost advertising revenue on the platform.
  • IBM’s move comes after Elon Musk faced huge backlash after endorsing an anti-Semitic post.

Elon Musk faces another showdown with advertisers – IBM pulled all X ads after a report found they were placed next to anti-Semitic content.

IBM he told the Financial Times. it would suspend all ads on X immediately thereafter a report by the nonprofit Media Matters discovered that the tech company’s ads appeared next to posts glorifying the Nazi regime and denying the Holocaust.

“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation,” IBM said in a statement to the newspaper.

IBM pledged to spend $1 million on advertising on site X for the last three months of the year, This was reported by The New York Times..

The Media Matters report included screenshots of ads for IBM, Apple, Oracle and Bravo appearing alongside them pro-Nazi content.

IBM’s move is a blow to X CEO Linda Yaccarino as she tries to make a comeback advertising sales marking and previously promised brands “protected from the risk of being around” toxic posts.

Representative X he told the Financial Times. that when placing IBM advertising wasn’t “perfect”, the post in question only had “around 8,000 views”.

They confirmed that the post had been flagged as NSFW and that the account that posted it had been disabled from monetization.

Yaccarino did not directly address IBM’s move, but published in October that the platform “has always been very clear that discrimination against everyone should STOP in all cases.”

“When it comes to this platform, X has also been very clear about our efforts to combat anti-Semitism and discrimination,” she said.

Yaccarino’s efforts to douse the growing PR storm and calm nervous advertisers are complicated by her boss. Musk also did not address IBM’s move, but referred to Media Matters as “bad organization” in response to X

Tesla CEO faces backlash following its release agreed with the anti-Semitic post on X. Musk called the post in which he alluded to the white supremacist “great replacement” theory “factual truth.”

IBM and X did not immediately respond to Business Insider’s requests for comment made outside normal business hours.



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