Ford Motor Co. will soon reduce the number of F-150 Lightning electric pickup trucks it makes each week on average.

In a message to suppliers, the automaker said the “shift in market demand” led it to adjust its planned production of the pickup at the Rouge Electric Vehicle Center to an average of 1,600 per week, according to Automotive News. This will reportedly begin in January.

Ford “will continue to tailor Lightning production to customer demand,” a company spokesperson told FOX Business on Tuesday.

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The Rouge Electric Vehicle Center, which opened in Dearborn, Michigan, in 2021, received upgrades over the summer with the goal of increasing its annual F-150 Lightning run rate to 150,000, with facility operations resuming in early August. according to a press release.

Previously, there were plans for an average of 3,200 per week in this regard, Automotive News reported.

The F-150 Lightning is going global for the first time with its entry into Norway, the world's most advanced electric vehicle market. Following passionate consumer demand, Norwegian customers can request to purchase a limited number of special F-150 L fighters (Ford/Fox News)

The reported slowdown in F-150 Lightning production comes after Chief Financial Officer John Lawler said during Ford's third-quarter earnings call that the company was “being judicious about our production and adjusting future capacity to better meet customer demand.” market” for its electric vehicle (EV) business “given the dynamic EV environment.”

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“For example, we have withdrawn some production of the Mustang Mach-E and we are also slowing down several investments, including the decision with SK On to postpone the second BlueOval SK JV battery plant in Kentucky, and we also said that we are evaluating our plant BlueOval Battery Park Michigan to determine the best path forward,” he said. “In fact, in total, we have invested about $12 billion in electric vehicle spending, which includes investments, direct investments and expenses.”

Ford's corporate logo at an auto show

The Ford corporate logo is seen at the Brussels Motor Show in Belgium on January 9, 2020. (REUTERS/François Lenoir/Reuters Photos)

The “ultimate success” of the company’s EV transition “will be driven by our Gen 2 and Gen 3 products, which will be cost-optimized and guided by learnings from our first-generation vehicles that are currently on the market,” according to Lawler .

Ford reported earlier this month that people in the U.S. have purchased more than 20,300 F-150 Lightning trucks since the start of the year. That number, which represented a 53.6% year-over-year increase, included sales of nearly 4,400 in November, according to the company.

ford lightning production

Ford Motor Co. battery-powered F-150 Lightning trucks in production at its Rouge Electric Vehicle Center in Dearborn, Michigan, on September 20, 2022. (JEFF KOWALSKY/AFP via Getty Images/Getty Images)

It has been producing the electric pickup since April 2022.

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The company, which produces combustion, electric and hybrid vehicles, predicts it will see adjusted EBIT in the range of $10 billion to $10.5 billion for the year.

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