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Let's be honest, there's very little Dwayne 'The Rock' Johnson can't do, but he's left fans truly stumped with one of his latest ventures.

The WWE icon recently launched his own men's skincare line, with Papatui hitting Target shelves last month.

However, the 51-year-old has raised eyebrows with the launch of a two-in-one shampoo and conditioner with a rather unique tagline.

While the products, which cost $7.99 each, have received rave reviews from impressed customers, many on social media have questioned why he decided to dive into the hair care industry while still bald.

The Fast and Furious actor apparently expected some confusion and jokingly addressed the criticism in the tagline, simply quipping: “My hair would have loved this 2-1 shampoo and conditioner.”

Honestly, we'd clean the shelves based on that alone.

Dwayne Johnson's new Papatui line generated confusion (Photo: TikTok)

TikTok user Freakinfriction didn't have the same reaction, as he expressed his confusion in a video from the aisles of Target.

“This man has no business in the shampoo department and here he is advertising his Papatui,” they said, while their friend questioned, “Do I trust Rock to know what's best for my hat hair?”

They weren't the only ones who had questions about Dwayne's product line, as TikToker SarahGrayAndTall said in a separate video: “What's going on? I was minding my own business perusing the aisles at Target when I came across Dwyane “The Rock” Johnson's two-in-one shampoo.

“I'm sorry, I'm not buying shampoo and conditioner from a man with no hair.”

Dwayne's products range from skin care to hair products and cost less than $10 (Photo: Papatui)

Followers loved the clips and couldn't help but praise Dwayne's efforts in the comments below, praising the tagline.

LaurenElizabeth5334 replied: “I would buy it just because of the slogan, that's hilarious.”

Silverist agreed: “OMG this is the craziest celebrity launch ever! I don't believe that slogan!!'

Dwayne 'The Rock' Johnson Papatui Products

Fans were perplexed by the shampoo and conditioner option (Photo: Papatui)

CoralCanvas joked: 'I'm bald and confused, do I understand or is this not for me? So many questions.'

Many others praised her 'hustle'.

Not quite satisfied with his status as blockbuster legend, superhero, former Sexiest Man Alive title holder and tequila entrepreneur, Dwayne delved into the skincare industry last month.

Dwayne launched Papatui last month (Photo: Getty)

Papatui debuted in Target stores across the US on March 10, with a selection of skin, hair, body and tattoo products under $10.

Unboxing the products in a chat with People Magazine, he explained: 'Papatui has allowed me to encourage a bigger, more open conversation about skincare and personal care.

'Like many of us, I had a great curiosity. I'm always experimenting – how can I improve my skincare and appearance? And with that daily intention.

'I saw an opportunity here to create a product with great quality, but also with great accessibility in terms of cost. Let's think about the consumer and deliver quality at a very affordable price.'

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