More and more businesses are taking advantage of the total solar eclipse that will darken North American skies on Monday.

In the snacks department alone, Krispy Kreme is teaming up with Oreo to sell a limited creation of donut cookies. Sonic Drive-In is selling a “Blackout Slush Float.” And Frito-Lay's SunChips has revealed a new flavor that will only be available for the entire nearly 4 and a half minute duration of the celestial event.

MoonPie also launched a “Sun vs. Moon”-themed campaign as the chocolate snack maker promotes its “eclipse survival kit,” consisting of four mini MoonPies and two pairs of eclipse glasses.

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Meanwhile, airlines like Southwest and Delta have announced flight routes for eclipse viewing. And in addition to promotions from big brands, small businesses along the 185-kilometer-wide main route are leading the effort to satisfy tourist demand.

FILE – A Krispy Kreme Donuts sign is displayed on Aug. 11, 2017, in Miami. More and more companies are taking advantage of the total solar eclipse that will darken North American skies on Monday, April 8, 2024. In the snack department alone, Krispy Kreme is teaming up with Oreo to sell a limited cookie creation donut. Sonic Drive-In is selling a “Blackout Slush Float.” (AP Photo/Alan Diaz, File)

Some towns and local vendors have been awaiting the celestial event and its enormous crowds for years. There are a lot of special eclipse safety glasses for sale, as well as t-shirts emblazoned with clever slogans and more astronomical souvenirs. Other offerings include eclipse-themed beer, special dining packages and parties at amusement parks, wineries and zoos.

Marketing linked to rare spectacles, such as the disappearance of the Sun behind the Moon, is not new.

In 2017, the last time the U.S. witnessed a large slice of a total solar eclipse, countless companies got in on the action — including Krispy Kreme.

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The Charlotte, North Carolina-based company previously released limited-edition chocolate-dipped donuts for the 2017 eclipse, and these treats have had some comebacks since then. But that may not be the case with this year's “Total Solar Eclipse Doughnut.” The Krispy Kreme-Oreo combo will be available Friday through Monday, according to the chain's announcement this week.

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