Mumbai: Faced with huge delivery delays about models like Innova Hycross MPV and Fortuner SUV, Japanese automaker Toyota “apologized” to his customers for the delays and stated that he is working to improve the situation.
Some of the company's popular models and their variants have been delayed for more than a year and this has been a constant source of concern for customers, who also find the entire purchase bittersweet as the prices of reserved cars rise at a time when receive deliveries. .
“It is very unfortunate for us that there are quite a significant number of customers waiting, which is very painful… I apologize to customers for this,” Tadashi Asazuma, deputy director of Toyota Kirloskar Motor and Lexus brand, told TOI here. on Wednesday after the launch of the Urban Cruiser Taisor mini SUV, which is a twin to Maruti's Fronx.
Asazuma said the company has been working to improve the situation. “We are not sleeping. Our factory works three shifts for six days a week and produces 24 hours a day. We will continue to work as much as possible to (make) early deliveries to customers.”
Toyota, which has shared products and models with Maruti Suzuki in India as part of a broader partnership between the two Japanese companies, has been unable to increase supplies in line with the orders it is receiving. In November last year, the company announced plans for a fresh investment of Rs 3,300 crore for a new factory at its existing factory in Bangalore. But production from then on will only begin in 2026.
The company currently has the capacity to produce over 3.4 lakh units, which it is using to produce self-badged cars as well as Suzuki cross-badged ones like Invicto (Hycross twin) and Grand Vitara (Hyryder twin).
The Taisor comes with two petrol engine options (1-litre turbo and 1.2-litre) and is priced between Rs 7.7 lakh and Rs 13 lakh (ex-showroom).
Asazuma said the automobile market could see a moderation in growth in 2024 after witnessing strong demand during the post-Covid period. “The pent-up demand was met.”
Asked about plans for electric vehicles, he said that the company is working in that direction, although it continues to have a strong focus on hybrids.
On India's exports, he said the company has started sending vehicles to the Middle East and Africa. “There is an opportunity to grow and we will take advantage of it gradually.”



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